Democratizing personalized care for oncology patients
We partnered with a Colorado-based Health Startup to build a product that would save lives by helping patients and oncologists discover emerging treatments for cancer easily and at the right time.
The vision
OncoRx aimed to develop a solution that would save lives by enabling patients and oncologists to discover emerging cancer treatments promptly. They sought assistance in transforming this vision into a user-centered and impactful platform.
About Onco RX
The Transformation
We helped OncoRx outline what their product could be by shaping its approach and vision. By addressing key challenges faced by oncologists, we proposed a solution that unified knowledge sources, reducing the need to browse multiple channels. This laid the foundation for a streamlined and efficient product focused on their users’ needs.
AI
Healthcare
Design
Team
UX/UI Designer
Back-End expert
Tech Lead
Product Manager & Facilitator
Delivery
UX/UI design
Infrastructure design
Solution Architecture
Tech Stack recommendation
Development forecast
Starting to change what seemed to be impossible
Community oncologists tend to attend 20 to 30 patients per day, caring for a really wide variety of different cancer types and patient journeys.
State-of-the-art precision oncology is a rapidly evolving and complex area with a massive amount of data being produced monthly with new clinical trials, drug pipelines, FDA-approved therapies, new molecular tests, and tons of papers published.
For community oncologists, staying on top of the latest developments for each cancer type is practically impossible.
We wanted to create a product that would help community oncologists navigate the massive and voracious amount of precision medicine information available and discover new relevant developments to:
Mapping the problem and working directly with the users
We conducted open interviews with pharmaceutical representatives, community, specialized research, and research-oriented oncologists to understand their usual practices around patient care and case analysis.
We mapped out the problem to create a robust user persona, with clear goals and pain point areas. This enabled us identify other opportunities were we could assist oncologists with our product.
We decided to further explore in a design sprint:
“Is the value proposition strong enough to drive oncologists into a new platform?”
We quickly went on to ideate several solutions, iterating and remixing them until we had a prototype to test.
From simple ideas to great ideas
When we tested the ideas we developed through the design sprint, the ones that stood out the most were ideas that tackled a different area of the problem than what we originally thought.
Adding value by diving into doctors situated practices
After reviewing some complex research cases with oncologists and learning about their thought and research process, as a team we went back and iterated over situations and designs to come up with agile solutions, prototyping how the experience would be like.
Our deliberate focus on users and our holistic look of the product led the path for us to discover new opportunities of improvement. This resulted in a very strong alignment between Arionkoder and (name), providing a clear focus to our work and unveiled new opportunities to explore later.
“They are, without a doubt, a world-class design and development firm”
Dave Parkhill
Co-Founder at ONCO
Transformation
takeaways
OncoRx Insights transformed their initial concept into a comprehensive platform that streamlines oncologists' research and case analysis processes. By integrating user-focused solutions, the platform now enables oncologists to make well-informed treatment decisions efficiently, reducing the time spent on researching new treatments and enhancing patient care.
